https://www.mashmagazinegeorgetown.com/finance daily 0.75 2026-11-01 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/4e783b11-d53d-4eda-a9e4-a6cc0754bf73/download.jpg https://www.mashmagazinegeorgetown.com/finance/friday-fashion-forecast-chanel-fp-journe-amp-the-purchase-of-ebel monthly 0.5 2026-11-01 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/63e9b36c-cf08-4600-994e-870f90b0f651/2.png FINANCE - Friday Fashion Forecast: Chanel, F.P. Journe, & The Purchase of Ebel https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/b1eb9cbf-c6ab-46a0-961a-66e6a77ba633/3.png FINANCE - Friday Fashion Forecast: Chanel, F.P. Journe, & The Purchase of Ebel https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/4ae4725b-f176-4b07-91f4-ca74a5160ab3/4.png FINANCE - Friday Fashion Forecast: Chanel, F.P. Journe, & The Purchase of Ebel https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/8e34a2d8-99f3-4edc-835b-47e95c0d778e/5.png FINANCE - Friday Fashion Forecast: Chanel, F.P. Journe, & The Purchase of Ebel https://www.mashmagazinegeorgetown.com/finance/friday-fashion-forecast-the-middle-is-back monthly 0.5 2026-10-18 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/2e7f6320-b9fc-4dc9-8e47-b769ea17316c/Screenshot+2026-10-18+at+2.27.57%E2%80%AFPM.png FINANCE - Friday Fashion Forecast: The Middle Is Back - Is Luxury Losing the Aspirational Shopper? Isa Serna & Renna Thukral Graphics: Sophia Landers https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/d3a56519-0384-42d3-9a93-fd830d78120b/Screenshot+2026-10-18+at+2.25.53%E2%80%AFPM.png FINANCE - Friday Fashion Forecast: The Middle Is Back https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/d87d3adc-c8da-47f3-92e2-c8e72031dd2a/Screenshot+2026-10-18+at+2.24.01%E2%80%AFPM.png FINANCE - Friday Fashion Forecast: The Middle Is Back https://www.mashmagazinegeorgetown.com/finance/friday-fashion-forecast-a24-films-llc monthly 0.5 2026-10-09 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/74473229-edaa-4fe4-908d-1e0f1a76d4fc/IMG_0346.png FINANCE - Friday Fashion Forecast: A24 Films LLC - Make it stand out Graphics: Sophie Iavarone https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/83248feb-e40b-4574-acf7-829f009cfd6b/Screenshot+2026-10-09+at+6.52.51%E2%80%AFPM.png FINANCE - Friday Fashion Forecast: A24 Films LLC - The Dior x A24 tee introduces their two-year partnership. Here, the financial proposition is long-term visibility for both names, rather than a merch drop with a published sales total. $13.96 million in total Media Impact Value (MIV): The campaign generated this massive sum in its first week alone (September 10 to September 16, 2026). https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/070408a4-db6e-46dc-9483-b501a274e1ed/TV-Show-The-Tonight-Show-Starring-Jimmy-Fallon-2025-Timothee-Chalamet-Hooded-Jacket-in-Blue.jpg FINANCE - Friday Fashion Forecast: A24 Films LLC - Timothée Chalamet and other famous wearers made the Doni Nahmias Marty Supreme jacket a recognizable symbol. Show $250 retail alongside the up to $4,366 resale asking price, labeled precisely. Meltwater tracked over 61 million engagements and 743,000 mentions specifically tied to the Marty Supreme Jacket pre-release campaign during Q4. Propelled heavily by the fashion-forward Gen Z marketing blitz, Marty Supreme surpassed $147 million globally, officially breaking the record to become A24’s highest-grossing worldwide release in history. The takeaway: people circulated the film’s title because they wanted the jacket. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/00597dec-3e6c-4078-a9a4-b481ebb5c49a/zendaya-i-told-ya-shirt-042324-3-162178e596e4442792d689c13b4e7161.webp FINANCE - Friday Fashion Forecast: A24 Films LLC Zendaya’s press-tour shirt connected to a garment audiences saw in Challengers. Loewe could then sell the official version for $330. It was No. 1 on Lyst’s Q2 2024 brand ranking, while searches for Loewe rose 29% that quarter. Zendaya single-handedly drove millions in media value by wearing the gray T-shirt out in New York City and during the film’s press tour. Co-star Josh O’Connor added fuel by wearing a custom dress-shirt variation of the graphic to the London premiere. The Financial Takeaway: the same shirt can do three jobs: promote a release, generate product revenue, or build brand value. Views, resale listings, search growth, and sales each measure a different result. https://www.mashmagazinegeorgetown.com/finance/cemguxzebnfkt5b4yttb6tqis64ucw monthly 0.5 2026-09-21 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/4cace8cd-f455-48dc-89d5-b6ffd27444eb/1.png FINANCE - Sunday Stock: Ref Revisited - Reformation Inc. Featuring Olivia Jade https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/71443896-23e8-4be9-b5b4-54fe246656cb/2.png FINANCE - Sunday Stock: Ref Revisited - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/6d3daeff-b411-461b-bfb5-819c6cc7cb41/3.png FINANCE - Sunday Stock: Ref Revisited - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mashmagazinegeorgetown.com/finance/sunday-stock-ref-inc monthly 0.5 2026-09-17 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/94197e42-5e0b-4544-aac0-a6941f91c860/Screenshot+2026-09-17+at+1.29.19%E2%80%AFAM.png FINANCE - Sunday Stock: Ref inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mashmagazinegeorgetown.com/finance/sunday-stock-lulu-inc monthly 0.5 2026-09-09 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/ce79c9b1-cca5-44a3-ae6e-87b20db6a21e/1.png FINANCE - Sunday Stock: Lulu Inc. Lululemon Athletica Inc (NASDAQ: LULU) Share Price: $100.61 USD Market Cap: $11.14B USD https://www.mashmagazinegeorgetown.com/finance/sunday-stock-gap-inc monthly 0.5 2026-09-09 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/02a421b7-22b6-4fca-9f3e-4c34537a4f1f/1.png FINANCE - Sunday Stock: gap inc. - Make it stand out Author: Isa Serna Graphics: Tessie Ulman https://www.mashmagazinegeorgetown.com/finance/sunday-stock monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/4565e75b-f15d-45fc-8795-07c51db27f63/357FE048-B2BA-4384-A48C-5290A5243A27.png FINANCE - SUNDAY STOCK: Tapestry Inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mashmagazinegeorgetown.com/finance/Blog Post Title One-3zaa9-zlxng-4rar4 monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/f52af998-8e6b-4ab0-86be-517f1dca792a/1.png FINANCE - Sunday Stock: Inditex S.A. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mashmagazinegeorgetown.com/articles daily 0.75 2026-11-01 https://www.mashmagazinegeorgetown.com/articles/hq06x6o5ifg9zs45k41if6nd7ehhu9 monthly 0.5 2026-11-01 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/1bcd8b22-7d23-489d-98a5-012e9066cfb8/Screenshot+2026-11-01+at+12.57.55%E2%80%AFPM.png ARTICLES - Paris Fashion Week https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/069c3f03-9941-4f8d-9bb8-1d276a6e8159/Screenshot+2026-11-01+at+12.59.13%E2%80%AFPM.png ARTICLES - Paris Fashion Week Inspired by Jean Harlow and 1930s Hollywood, Elie Saab’s Spring/Summer 2027 collection, “A Fleur De Peau,” meaning “close to the skin,” combined old Hollywood glamour with a sense of modern femininity. Wildflower covered mounds lined the runway, creating a dreamlike atmosphere as models walked in lingerie-inspired dresses featuring bustiers, bralettes, and delicate straps. Intricate embroidery, beading, and floral embellishments complimented the collections soft silhouettes while maintaining the house’s signature sophistication. The collection drew heavily from Jean Harlow, a 1930s Hollywood icon known for her effortless glamour and simple sensuality. With her signature satin gowns and bias-cut silhouettes, Harlow demonstrated how simplicity could be captivating. Saab reimagined this aesthetic for the contemporary woman, combining the elegance of the past with an intimate approach to dressing. However, the collection's reference to 1930s Hollywood suggests a cultural parallel between the Great Depression and today’s economic uncertainty. During the Depression, Hollywood offered audiences an escape from the financial hardships of everyday life, with stars like Harlow embodying a glamour so many desired. Nearly a century later, as economic uncertainty and global conflict once again dominate headlines, Saab’s return to this era evokes a similar desire for escapism. Rather than directly confronting these anxieties of rising costs and international conflict, the collection offers a romantic alternative with delicate fabrics and floral details. Simultaneously, the collection's emphasis on lingerie styles speaks to an evolving shift in how femininity is expressed through clothing. By incorporating corsets and sheer fabrics in her pieces, Saab presents traditionally intimate designs as reclamations of the female body rather than catered towards an external and sexualized gaze. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/d07922c0-817e-4fe4-a3df-ba40bbf9ca51/Screenshot+2026-11-01+at+12.59.33%E2%80%AFPM.png ARTICLES - Paris Fashion Week Titled, “The Obsession Collection,” Chemena Kamali’s Spring/Summer 2027 ready-to-wear offering for Chloe blended Western frontier symbols with delicate folk styling. Leading the House since 2023, Kamali reinvented bohemian femininity by contrasting nostalgic, historical influences with contemporary pieces. Models walked the runway in mainly black and white color palettes, but with dramatic pops of bright reds and pinks. The collection drew heavily from Chloe’s archives, most notably integrating 1960s floral embroidery in conversation with designs popularized during Phoebe Philo’s tenure at Chloe. By revisiting these eras, Kamali demonstrated that historical pieces can be adapted into a modern wardrobe. The looks also played with exaggerated proportions, featuring oversized sleeves and large hats. In doing so, Kamali reimagined traditional bohemian style for the contemporary woman with a forward looking perspective. This collection also paid homage to Karl Lagerfeld’s tenure at the house, particularly his 1972 white suit, a design that showed how structure and fluidity could redefine the feminine wardrobe, especially during a time where the line between masculine and feminine was rarely crossed. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/098dffc9-3271-4e4c-9422-42761a2507da/Screenshot+2026-11-01+at+12.59.50%E2%80%AFPM.png ARTICLES - Paris Fashion Week If 2010's Coachella went to finishing school in Paris, it would probably look like Isabel Marant’s Spring 2027 collection featuring macramé, paisley, beads and ponchos: all grown-up and effortlessly chic. Isabel Marant calls its aesthetic “French Style with a Smile”, and this season—inspired by the intersection of hazy California sunshine and southern European romance—that smile got a little dreamier. Traditionally, Isabel Marant’s collections have followed a tomboy street-chic vibe, but the pieces displayed on the runway during Paris Fashion Week emanate a softer, dreamier femininity. Vintage-inspired looks capture this retro-romantic mood through billowy blouses printed with paisley, skirts embellished by scintillating sequins, and belts adorned with seashells and butterfly motifs. Though these garments exude a bohemian, effortlessly chic Parisian style, they maintain the rebellious attitude characteristic of the house: models strutted down the runway wearing open weave mesh booties which were popular during the 2000s and drew inspiration from punk influences of the 80s and 90s—giving them an edge of provocativeness. Slouchy crochet bags hung effortlessly from the models’ shoulders as they walked the runway—rejecting the rigidity of high fashion, and proposing something more practical. Even the bold, chunky earrings signaled defiance. Their geometric designs nodded to Art Deco, a movement rooted in rebellion against the flowing, organic lines of Art Nouveau. In this way, rebellion is intrinsic to the Isabel Marant label. The collection was designed by Kim Bekker, who took over as the house’s sole creative director last fall after years as Isabel Marant’s second-in-command. And the ultimate Marant woman? Isabel Marant herself. Thus, it’s no easy task for an outsider to be handed the baton and charged with preserving the label’s singular, instantly recognizable spirit. The succession itself is a feminist statement. Isabel Marant built a house around a woman’s own wardrobe instincts, and now another woman is carrying that vision forward. The Marant girl is elegant without being fussy, and romantic without being fragile. As Vogue put it, she is “the French girl with the just-rolled-out-of-bed, can’t-be-bothered look. She pulls on last night’s clothes—slouchy tee, gray jeans. Fingers through the hair, a touch of makeup, and she goes out. Yet she looks smashing.” Where much of fashion still equates femininity with polish and perfection, Marant offers a more radical vision: a woman who is entirely unbothered, and completely her own. Isabel Marant is a growing company, with Jing Daily reporting revenue of roughly €300 million in 2022, and a goal of €500 million by 2026. Leaning into romance, pastels, and flowy silhouettes broadens the consumer appeal to shoppers who want a more feminine look without losing the label’s signature edge. The brand’s approachable personality is a distinct asset too: where many luxury houses keep customers at arm’s length, Isabel Marant invites customers in—and that kind of accessible cool is beneficial for an ambitiously growing company. In the end, Bekker nailed the “French style with a smile” essence. It’s safe to say the collection is the epitome of “cool girl,” and we are smiling at the ingenuity of its pieces. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/091aa818-fe03-41bb-9f79-2b2fff288c4c/Screenshot+2026-11-01+at+1.39.15%E2%80%AFPM.png ARTICLES - Paris Fashion Week With Dior’s sales decreasing over the past two years, the brand needed a win. And Jonathan Anderson was just the person to do it. As the newly appointed creative director for both menswear and womenswear, Anderson stepped up to the runway rather than the plate, leading Dior under a single creative vision and taking on the enormously daunting task of improving the multi-billion dollar brand’s performance. Set on a pond with verdant trees flanking the runway and a mysterious blanket of fog dancing through the air, the clothes from Anderson’s collection shared the same hazy quality as the mist they were enveloped in. Each piece drew from nature, where everything is in perpetual motion and fluctuation; gossamer layers of airy ivory chiffon drifted in the air while waterfall skirts, structured jackets, and asymmetrical earrings were adorned with cascading tiers of hand-painted flower petals. Meanwhile, other pieces played with light: sheer fabrics lent the looks a translucent quality, while metallic features reflected it back directly. The inspiration behind it all was just as patient as the clothes themselves. Guests of the show received two wénwán walnuts as their invitation; small Chinese walnuts that have been rolled in the hands of many since the Han dynasty as a form of meditation. Over time, rubbing the walnuts together slowly polishes them into a deep red, jade-like finish—a process that can take decades. For Anderson, the walnut became a metaphor for how beauty cannot be rushed. Reflecting on tradition, he mentioned it reminded him how “we can find knowledge and preciousness in nature.” That slow unfolding extends to the clothes in his collection; Anderson wanted to showcase a soft effect, and explored what tailoring would look like if reimagined as flou—the couture term for fluid, light-weight fabric. The result is ethereal garments that seem to leave a trace of themselves as they move. The set followed the same logic: the trees from the runway will be replanted in the Tuileries gardens where they will continue growing long after the show concludes. However, the most striking element of the collection is its contrast between form and freedom. Anderson reimagined the softer expression of harsher shapes, pairing stiff suit jackets with open flowing shirts or dainty skirts so the elements work in accord, rather than in juxtaposition. The contrast he creates exudes a sense of ease that resembles the effortless harmony found in nature. For a brand like Dior that is typically associated with elegance, discipline, luxury, and haute couture, Anderson’s reenvisioning is nothing short of ground-breaking. Historically, Dior’s collections in Paris Fashion Week have been steeped in the past, shaped by sartorial memory and the creativity of former centuries. Under Maria Grazia Chiuri, the house leaned into modern reinterpretations of “Marie Antoinette-esque” pieces with an aristocratic grandeur that felt more like a costume archive than a living wardrobe. Even the florals—which return in Anderson’s collection—were arranged to adorn the clothes rather than move with them. In this season’s collection, silhouettes still carry Dior’s classic aristocratic feel, but are draped with a relaxed attitude to shed their rigidity. This new vision for Dior perhaps reflects a strategic plan to break away from the ornate formula that Dior’s customers had come to expect, and move towards somewhat of a reinvention that honors the house's heritage while redefining it simultaneously. As it turns out, Anderson’s boldest move was leaning into patience amidst an industry of noise and urgency. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/c27d30c8-fa55-4961-8b5b-a80372dd7600/Screenshot+2026-11-01+at+1.39.38%E2%80%AFPM.png ARTICLES - Paris Fashion Week Zimmermann’s only constant is its continuous evolution. Their Spring 2027 collection is no exception.The brand aptly named the line “Kaleidoscope,” as the collection includes complex collections of colors, textures, and cascading silhouettes that featured a gradation of butterflies. Creative director and co-founder Nicky Zimmermann drew inspiration from 19th-century Australian scientific illustrators Harriet and Helena Scott. After viewing their illustrations, Zimmermann revealed, “We loved the idea of combining the strength of butterflies’ movement and the power of their transformation.” The fusion of metamorphic strength and sheer femininity narrates the line as a statement of power in addition to beauty. This idea suits a house founded, owned, and creatively directed by women, a distinction that still stands out at the top of the luxury industry. Cofounded in 1991 by sisters Nicky and Simone Zimmermann, the brand built its reputation on elaborate original patterns, structured swimwear, and intricate details. What began as a resort- and swimwear-focused brand created out of their parents’ garage evolved into a staple luxury ready-to-wear brand. The sisters’ ambition and drive propelled them to the renowned status they hold today, especially after joining the Fédération de la Haute Couture et de la Mode (the French fashion body which includes Dior and Chanel). This growth extends well beyond the runway, as Zimmermann now operates roughly 100 of its own retail locations worldwide. Notably, the locations have often been centered in resort destinations, which keeps the brand tied to its beachwear roots. However, in the past two years they have opened retail locations in more commercial areas, such as Hong Kong, Beijing, Shanghai, London, and Chicago. Through both their retail expansion and experimental designs, Zimmermann is clearly signalling to the market that their brand is more than a resort label. Throughout the brand’s exponential growth, its designs have remained rooted in intricate details. “Kaleidoscope” experimented with new silhouettes and drapings, yet their trademark intricacy shone through the delicate floral details. Nicky Zimmermann told Elle Magazine regarding the collection: “It was a very experimental collection for us … we were looking at ways to get new sorts of movement in the fabric.” Zimmermann’s willingness to evolve while simultaneously preserving the details that make their designs so unique is exactly why they are continuing to thrive in today’s market. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/e0ad75f0-dd4a-47be-b2e6-464f53bf6c30/Screenshot+2026-11-01+at+1.40.03%E2%80%AFPM.png ARTICLES - Paris Fashion Week Only a year into his role as creative director, Matthieu Blazy continues to gain trust with a legacy as large as Chanel’s. In the Spring 2027 collection, Blazy proved himself worthy of his new role. Through homage to Coco Chanel’s original designs while simultaneously leaving room for personality, Blazy has begun the revival of a classic house. The show opened with a sheer, tight midi dress embellished with a central floral detail, and the model notably held an archival 2.55 bag straight from Coco Chanel’s own collection. Opening the show with one of the brand’s most recognizable items, worn with age, embeds symbolism that is hard to miss. The 2.55 is where much of Chanel’s modern identity began, and it was the first thing on the runway at the start of a new creative chapter. These themes stay prevalent throughout the entire collection. The lightness and movement of the materials (like the ballerina tulle and sheer knit) paired with the classics (such as the 2.55 bag or tweed jackets) convey the message of the brand itself: finding autonomy through self-expression while preserving timeless, elegant artisanship. Blazy’s thematic play is a smart read for the modern climate. Today, no one wants to conform; uniqueness has become the trend. Although the classic Chanel tweed pantsuits are still timelessly chic, excitement is what luxury houses now depend on. This excitement is undoubtedly good business; Chanel saw its first sales decline since the pandemic in 2024, then returned to growth in 2025. Since then, the house has raised prices on its core classics by just under 4% in April 2026, while leaving Blazy’s new styles at their existing prices, which lets demand for new pieces build. Blazy has managed to balance the reliable and desirable styles seamlessly, which will no doubt cause a raise in demand, and price, for his designs. https://www.mashmagazinegeorgetown.com/articles/rundown-to-runway-victorias-secrets-downfall-and-comebacknbsp monthly 0.5 2026-10-27 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/6b6b4090-29ba-4ee5-a688-56a27601e346/mash_bw_dark.jpg ARTICLES - Rundown to Runway: Victoria’s Secret’s Downfall and Comeback  https://www.mashmagazinegeorgetown.com/articles/mashs-fall-film-fashion-favorites monthly 0.5 2026-10-27 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/0ec82d6c-dcca-4be9-a0c7-9f54ba9ebb5e/4.png ARTICLES - MASH’s Fall Film Fashion Favorites https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/67e9c87d-0eb3-4072-a939-a60284b5ab69/sa1-1.png ARTICLES - MASH’s Fall Film Fashion Favorites - Sally’s high-waisted trousers, yellow button-down, and navy cardigan practically scream late-80s. Her style is certainly famed for its association with Central Park’s orange fall foliage, but let’s be honest: the hair is the real star. The voluminous blow-out and middle-parted curtain bangs could be a copy-and-paste advertisement for your favorite haircare brand, and her layered “lob” is still a blueprint for women everywhere looking for a seasonally appropriate cut. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/483cabac-7360-48d9-8a76-fc12c31a09b4/Harry-22.webp ARTICLES - MASH’s Fall Film Fashion Favorites - It’s impossible to discuss Sally without giving Harry some credit. His flannel button-down and boyfriend-cut Levi’s are the pinnacle of late-80s men’s styling, and his white Reeboks seal the deal. Nowadays, it’s rare to see men’s fashion leaning into the “boy-next-door” look, so there’s something incredibly charming about the simplicity of Harry’s look. Harry didn't dress to make a statement; he dressed for himself, and that is timeless. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/dc0d5f4a-721a-4be7-8c54-5f2d7543bfab/3.png ARTICLES - MASH’s Fall Film Fashion Favorites https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/2bc388bf-6ae2-4ed4-aaac-2f00cb995b20/Screenshot+2026-10-23+at+2.34.17%E2%80%AFPM.png ARTICLES - MASH’s Fall Film Fashion Favorites - Rory is no stranger to the long-sleeve sweater, a choice perfectly fitting the crisp fall weather customary to her hometown of Stars Hollow, CT. More muted in color, this look reflects Rory’s growth and maturity from teenage girl to young woman. Her knit navy mock neck and dark plaid skirt layered over tights are nothing if not characteristic of autumn. Add her dark fold-over purse, and it’s almost difficult not to envision her on a college campus… maybe even at Georgetown. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/209f5375-f62b-46f1-a166-4e8af7c3d0fd/gilmoregirls.jpg ARTICLES - MASH’s Fall Film Fashion Favorites - Lorelai and Rory are nothing if not complementary, acting as matching puzzle pieces that complete one another. Even if their personalities don’t always align, there’s no doubt they stole outfit inspiration from one another. Lorelai, the mother of the midi skirt, pairs burnt orange with black and burgundy – the colors of each piece complementing one another in a perfect arrangement of fall coordination. Rory’s outfit is quintessential early 2000s but would blend in effortlessly today, and her olive-green cable-knit sweater and sheer tights tie the timelessly autumnal look together. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/c2bfbd1c-2572-470f-a972-048737baf4fc/lorelai.jpg ARTICLES - MASH’s Fall Film Fashion Favorites - When she isn’t stunning viewers with her speedy humor and pop-culture wit, Lorelai has no trouble reminding everyone that she’s a businesswoman. Her tailored skirt suit and black pumps (and coffee in hand, of course) are strikingly different from her characteristic baby-tee but are a natural fit, nonetheless. Chic? Definitely. Timeless? No question. Professionally polished and fashion-forward? Consider it MASH approved. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/95a02391-d8d4-4fbd-818a-82aa7e1d508e/michel.webp ARTICLES - MASH’s Fall Film Fashion Favorites - It’s difficult to discuss fashion and Gilmore Girls without mentioning our French fashionista, Michel Gerard. Having attempted several times to pass off his custom-tailored suits as business expenses, Michel knows how to dress. There’s something comforting about the season of fall as pattern-consistent: plaid and neutrals return from the back of the closet, leaves turn orange and fall from the trees, and our television favorites revisit our screens. There’s a quiet comfort in this consistency, and Michel’s style is no exception. The variation in his fashion comes not from flashy excess, but rather from classy commitment to a style silhouette. Sharp tailoring, rich fabrics, and pieces made to last: like autumn itself, Michel’s style is something we can always count on. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/32ea547c-b743-420c-b653-1690f1586152/2.png ARTICLES - MASH’s Fall Film Fashion Favorites https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/2fa9bbbc-5ad8-41da-8b9c-50b946ccf44f/blairwaldorf.jpg ARTICLES - MASH’s Fall Film Fashion Favorites - Blair Waldorf: our designer daughter who never fails to stun in autumnal fashion. Her taste is elegant and overstated, and her ability to match seemingly clashing patterns and styles is, in one word, iconic. In this look, her muted beige cape sits over a glittery gold mini dress, finished with sheer black lace tights and black kitten heels. Her style is so uniquely “Blair,” guided by personal taste rather than by trend, and a signature never goes out of style. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/c24746d1-fc10-49e6-9182-95d22d59c27f/bw.jpg ARTICLES - MASH’s Fall Film Fashion Favorites - If anything is timeless, it’s well-tailored fashion. While the matching headband might be a sign of the times, Blair’s satin plum mini dress is certainly fashionable beyond the early-2000s. And though we’ve seen a resurgence in fashion styles owned by that era – think low-rise, thrifted apparel – Blair’s lookbook is inspired by an admiration for luxury designers and Vogue editorial looks. The deep purple exudes fall, and we’re seeing a resurgence in headbands that Blair certainly wouldn’t argue with. With a fashion designer for a mother, it’s a birthright that Blair be endowed with so many amazing looks. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/912c6f06-073f-421b-873a-044fcb57e960/cb.jpg ARTICLES - MASH’s Fall Film Fashion Favorites - Here, the delicate, hyper-feminine white pointelle mini dress, cinched at the waist with a white bow, is countered by her black lace tights and black tulle headband. It’s a cinematic parallel to her personality: capable of being sweet, sincere, and delicate but undoubtedly cunning. Though it fits the season perfectly, Blair’s outfit speaks to more than just fall, emphasizing duality and transition. We see white pointelle as a summer staple, but Blair demonstrates that, styled correctly, transitional pieces can be showstopping in any season. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/f8ddfbfb-cb20-4bfe-9f66-7c56cd1a6730/Screenshot+2026-10-25+at+3.36.37%E2%80%AFPM.png ARTICLES - MASH’s Fall Film Fashion Favorites - Gossip Girl fashion cannot be comprehensively analyzed without properly paying tribute to the school uniforms turned runway fashion. Blair and Serena took on the task of personalizing their private school uniforms in their own ways, but Serena’s speaks to her wild and free nature. From her casual cardigan to her over-the-knee socks, Serena’s personality infuses every styling choice. Gossip Girl is regarded as a fall TV classic for this very reason: the idolization of the school season in New York City augmented by spectacularly unique fashion choices. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/46f755b9-ebfc-4928-8099-e397a2a876d5/chuckbass.webp ARTICLES - MASH’s Fall Film Fashion Favorites - There are few New Yorkers who can compete with Serena and Blair when it comes to recognizable personal style, but Chuck Bass is one of them. The chocolate brown stripes that run the length of his perfectly tailored suit are difficult to imagine on anyone else. Looking ready to stroll through Central Park, orange leaves falling overhead, Chuck exudes a strong sense of self and confidence that speaks to independence from influence. This conviction is admirable, and it remains well-demonstrated through his style: custom suits and luxurious taste that adhere to the authentic image of Chuck Bass, our king of fall fashion. https://www.mashmagazinegeorgetown.com/articles/from-niche-to-norm-cowgirl-couture-takes-on-the-fall-2026-season monthly 0.5 2026-10-04 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/edac704e-1ce6-4647-84d1-8e0694d6642d/Cowgirl+Couture+Fall+2026.png ARTICLES - Cowgirl Couture - Make it stand out Author: Serene Haddad Graphics: Sophia Landers https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/ba9a3378-43f8-46b5-bf96-dc973cfa26c1/image1.png ARTICLES - Cowgirl Couture - Western Inspiration, by Serene Haddad https://www.mashmagazinegeorgetown.com/articles/https/toucan-porcupine-keaysquarespacecom/config/pages/69cace0b555fe210cb2e661f monthly 0.5 2026-09-07 https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/0dd3d2c3-31cc-49fa-905c-1f2d8746fb85/Summer+2026+Buisnesses.png ARTICLES - Culture Capital - Make it stand out Author: Caroline Liu Graphics: Tessie Ulman https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/a82f2c46-a52d-429b-b753-6f7e1a6b6d05/4.png ARTICLES - Culture Capital - Kylie Jenner x Meta AI Glasses Since their initial launch in 2021, and especially after their full AI integration in 2023, Meta has struggled to make their AI glasses feel less like a surveillance device and more like an accessory. So, in June of this summer, Meta turned to the one person who could sell practically anything to Gen Z, Kylie Jenner. Reportedly worth $25-30 million in marketing alone, the strategic partnership, as well as Meta’s $3.5 billion stake in the eyewear giant Essilor Luxottica pivoted the brand into a market that with their previous Ray-ban and Oakley models they could not reach on their own. Globally, women make up over 80% of the eyewear consumer market. Especially for a brand working so hard to target Gen Z, Oakley and Ray-Ban unfortunately were not going to cut it. They had to entice customers with greater cultural relevance. Enter King Kylie. However, the brand’s hyper feminine, slightly sexualized rollout immediately drew backlash over the product, especially in light of Meta’s inability to prevent misuse of the glasses, with frequent reports of their use to film women without their consent, and also, greater claims about surveillance. This culminated in a hijacked billboard outside of Meta’s London Headquarters, reading, “Meta– We’re Always Watching.” The lesson here? Perhaps borrowing cultural kapital (with a K) to increase a product’s visibility works so long as culture itself does not push back. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/90aba28b-87aa-4450-a5a4-8aebd5dddb69/2.png ARTICLES - Culture Capital - Dua Lipa’s Wedding Amongst the many celebrity weddings broadcast across social media this summer (Taylor Swift, Acquired Style, Gabriette, Paige Lorenze, etc.), Dua Lipa’s June wedding to Callum Turner is a standout. The celebration brought together two luxury houses’ in what could be deemed the biggest unpaid ad buy of the summer, starting with her custom Schiaparelli Haute Couture look for the London civil ceremony, followed by a custom Chanel gown with a hand-embroidered veil for the Sicily celebration. The “queen of the instagram dump”’s three-day event put both maisons in front of a global audience with zero traditional media spend. With an A-list guest list of over 200, the likes of Charli XCX and Elton John made the wedding function less as a private ceremony and more as a fully produced brand activation. Dua and Callum’s nuptials are proof that in 2026, maybe the biggest luxury campaigns aren’t campaigns at all! https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/eb84c4ba-42ef-43df-9b73-be0b182e7b95/3.png ARTICLES - Culture Capital - Jordan Woods’ ‘WAG BAG’ In similar way of Dua’s ceremony, Jordyn Woods’ ‘WAG Bag,’ a term embraced by both the chronically online and New Yorker’s alike, furthers the idea that in our current culture, not every viral fashion moment is engineered. Much like the allure of the magical bag, sometimes, it’s simply fate, or maybe even luck. Woods’ $125 orange faux leather mini clutch, a leather bag from her own Label Woods by Jordyn, became a superstition during the Knicks’ 2026 championship run. The bag was carried by Woods to nearly every playoff game as she came to cheer on her then fiancee, now husband, Karl-Anthony Towns. Now on display at the Guggenheim Museum, the bag’s afterlife tells the real story. For an independent, founder-owned label, this kind of virality is the institutional validation marketing budgets cannot buy. When compared to Meta’s expensive, engineered rollout with Jordyn’s own close friend Kylie Jenner, the ‘WAG Bag’ is a reminder that authentic cultural attachment is a slam dunk in terms of outperforming manufactured relevance. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/28ce5203-cfbe-4a27-80f0-7a1aef954cd5/5.png ARTICLES - Culture Capital - Naomi Osaka at Wimbledon Tennis star Naomi Osaka dazzled at this year’s Wimbledon tournament, sporting a custom, kimono-inspired look for her first-round entrance. The garment was created by Tokyo-based designer Hana Yagi. Osaka’s walkout did something rare among athlete style moments. It built personal brand equity independent of sponsor messaging. Drawing on Shiramuku bridal kimono tradition and O-Ren Ishii’s Kill Bill silhouette, the look was meant to honor Osaka’s Japanese heritage while technically complying with Wimbledon’s strict all-white dress code. This further made the drama of the sequence, from walkout to gameplay, ever the more notable, as she removed the outer layer before the match began. As athletes increasingly treat personal style as its own commercial vertical, separate from apparel deals, Osaka;s collaboration with an independent designer signals where the market is heading. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/4618fee7-a455-4f97-8b91-b15c2e214632/6.png ARTICLES - Culture Capital - Erling Haaland’s Bag Collection Much like Osaka, Erling Haaland isn’t the first athlete to use his platform to tell a personal style story, but his is an unusually specific one: an estimated $1 million handbag collection. While other elite athletes follow a similar dress code (think: luxury logo sweatsuits, flashy bags and sunglasses, etc.), the World Cup star’s collection gained serious attention by the stylistically inclined. Haaland’s leatherware is anchored by several rare Hermes Birkins, some worth more than $317,000, alongside pieces from Louis Vuitton, Goyard, and Dolce & Gabbana. Where footballers typically signal their status through accessories like watches or sneakers, Haaland’s bag habit points to something the luxury handbag market has been slow to capitalize on. This serves as an opportunity for real, unsponsored demand from male consumers outside traditional core audiences. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/28762328-8e1f-499f-9089-d79bc990f872/7.png ARTICLES - Culture Capital - Taylor Swift’s Wedding Taylor Swift and Travis Kelce’s wedding was an absolute coup for Jonathan Anderson’s Dior, asserting himself as a designer and the house itself as the current industry favorite following his two wins in his Fall/Winter collection which also debuted in July and his celebrated Ready-to-Wear show in March of this year. This has been a very public loss for Dior’s largest competitor, Chanel. The couple wed at Madison Square Garden in custom Dior, with Christian Louboutin shoes to finish the look. The stakes here go beyond one dress though. Brands are treating not just celebrity stylings in their traditional format, like red carpets or touring costumes, but now weddings specifically serve as prime real estate to showcase a new creative director’s vision for the brand, outside the confines of the runway. The catch? The world has yet to see a single picture of the gown, and yet Anderson and Dior have made a strategic alliance with Swift’s brand and fanbase through this partnership. His landing of the wedding, just weeks after Chanel’s Mattieu Blazy dressed Dua Lipa for hers, deliberately puts the two newest creative directions at the Parisian behemoth houses in competition for the same cultural moment. Wedding dressing has quietly become one of fashion’s most effective grounds to show off new talent, and this round went to LVMH. https://images.squarespace-cdn.com/content/v1/697961d67914c142a0f39d0e/1d678e4d-9cb8-47d9-b120-e471175d39b3/8.png ARTICLES - Culture Capital - Zendaya and Law Roach Regardless of what you think of the two biggest box office drops of the summer, Christopher Nolan’s The Odyssey and the fourth installment of Marvel’s Spider-Man series, Spider-Man: Brand New Day, if these iconic press tours prove anything, it’s that Zendaya and Law Roach have surpassed the mere status of just stylist and client. The two are a brand operating with real market leverage. For example, Roach’s move to secure what has now been deemed the ‘Guardian Angel’ gown by Matieres Fecales, two years before The Odyssey even began to shoot, isn’t a styling choice. It is a strategic asset play. Additionally, the same-day pull of an unreleased Schiaparelli Haute Couture piece straight from the Paris runway and the pattern becomes clear. For the visibility a star like Zendaya provides combined with Roach’s industry prowess, designers are willing to hand over exclusive, embargoed work for the premium of a red carpet moment which functions as its own kind of media placement. That leverage can look different depending on the story being told. On the concurrent Spider-Man press tour, Law worked in the opposite register on several looks. He frequently pulled archival items, such as a two-piece set from the Versace Fall 1997 collection, a dress from Armani Spring 1990, and even a $35 eBay t-shirt! This range shown over the duration of the two tours is itself the flex. 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